Brand Strategy
Identity Branding
Custom Website
Logo Suite

deliverables

She is a virtual assistant coach who has been featured in Business Insider and has successfully helped over 50 students launch thriving VA businesses through her courses. Her dedication and knowledge empower others to transform their skills into profitable ventures, showcasing that success is always within reach.

Visual Direction:

Lauriel wanted to elevate her brand to reflect a more minimalist luxury aesthetic. We embraced a simple yet striking color palette of beige and black, allowing the design to exude understated elegance. The website features bold, oversized images to command attention and make a statement—there was no playing small here.

For the logo, we maintained its original essence while subtly enhancing it to embody sophistication and luxury. Instead of overcomplicating the design, we let the bold visuals and clean layout speak for themselves, perfectly aligning with Lauriel’s refined brand vision.

LAURIEL ARKEAH