The Project Scope

Challenge
Lauriel wanted to elevate her brand to reflect a more minimalist luxury aesthetic. We embraced a simple yet striking color palette of beige and black, allowing the design to exude understated elegance. The website features bold, oversized images to command attention and make a statement—there was no playing small here.

For the logo, we maintained its original essence while subtly enhancing it to embody sophistication and luxury. Instead of overcomplicating the design, we let the bold visuals and clean layout speak for themselves, perfectly aligning with Lauriel’s refined brand vision.

This project consisted of Brand Strategy, Identity Branding, Custom Website, Logo Suite