Brand Strategy
Identity Branding
Custom Website
Logo Suite
rollout plan
public relations
video editing
merch design

deliverables

She is a virtual assistant coach who has been featured in Business Insider and has successfully helped over 50 students launch thriving VA businesses through her courses. Her dedication and knowledge empower others to transform their skills into profitable ventures, showcasing that success is always within reach.

Visual Direction:

For Shamba’s rebrand, she envisioned a Y2K-inspired aesthetic infused with a rom-com movie theme. We brought this vision to life through creative elements like movie posters, ticket stubs, popcorn bag designs, and lyric videos. The design features playful and feminine colors, including soft pink, purple, and light burgundy, to enhance the nostalgic, cinematic vibe.

When designing the logo, I ensured it captured the essence of the Y2K era while maintaining a girly and romantic tone to align with the rom-com theme. Every detail was crafted to reflect Shamba’s unique style and elevate her brand identity.

Shama the artist